SpotUs is a solution built for office developers, in order to enhance the tenant experience. The app comes with multiple benefits both for tenants - such as the possibility to digitally book their parking spot or access the building with a virtual badge on their phone, and the developers, giving them access to important data about the usage of the space.
SpotUs is an app that complements any developer’s stack of digital tools, providing their tenants with a smooth access experience. For the developer, SpotUs comes with benefits related to sustainability - eliminating the need for printed badges and providing data on how a space is used, allowing for better resource management.
But SpotUs can also enhance an office developer’s marketing activities in several ways:
Position your business as a forward-thinking player
We are used to apps and digital solutions that make our personal and professional lives easier. This increasing trend of using better and better apps to eliminate tedious tasks and gain time for things that add more value also impacts the office environment.
Tenants will appreciate a developer that understands their needs and preferences to replace manual activities with digitalised processes.
By embracing tools like SpotUs, office developers position themselves and their properties as forward-thinking. They will show they understand the need for a digital booking app and differentiate their offer from the early stages. Also, by using SpotUs, a developer also emphasises their focus on the environmental impact, which has become very important for tenants.
The benefits SpotUs brings, such as parking/office booking or guest flow management show the importance companies give to tenant experience.
Emphasise the importance of tenant experience
For developers that have already implemented SpotUs, the tool can be used as a topic for testimonials, case studies, blog posts, social media content and more.
By reaching out to their tenants and involving them in communication campaigns that will also give them visibility, developers can showcase, for example, how SpotUs simplified their daily routines, how it facilitated access processes and even allowed them to share unused resources, such as empty parking spaces, to optimise their costs.
This type of materials can be used on the office developers’ website, social media channels or PR communications to present the benefits their tenants enjoy in their spaces.
This validation can work wonders in attracting new clients, but also in increasing retention for current ones.
Use Operational & Cost benefits for tenants as a selling point
SpotUs provides access to data on how a space or a resource (like parking) is used. Many tenants lease parking spaces that are left unused, either because of space occupancy patterns (people come to the office only on certain days) or because of the working schedule that usually ends at 6 PM.
This can lead to operational inefficiencies and uncovered costs. SpotUs helps share resources between tenants. For example, if there’s a restaurant or a gym in the building, tenants can choose to let them use their parking spaces when they are not used. Read more about this here.
This is an important benefit that can be promoted through marketing campaigns, to attract new clients or to reinforce a developer’s commitment to providing their tenants with the best tools and experience.
Focus on sustainability in marketing campaigns
Promoting the environmental benefits of SpotUs, such as reduced paper usage through virtual badges and digital management, can be used to attract eco-conscious tenants.
Apart from making it less likely for people to forget their badges at home, a virtual badge streamlines access for remote teams, optimises manual processes for building staff, and has a positive impact on the environment.
Virtual badges grant or cancel access instantly, to anyone, improve guest and employee access flows, come with lower costs compared to physical badges and give access to important data that lets tenants know how the space is being used.
Showcasing how Spotus supports sustainable construction practices, is an attractive selling point to environmentally conscious companies. Read more about virtual badges here.
These are just a few examples of how SpotUs can play an important role in a developer’s marketing strategy. Adopting this app allows office developers to position themselves as modern and future-thinking, to emphasise the experience they provide their tenants with and their interest in sustainability, which can ultimately lead to higher occupancy rates and tenant retention.
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